| You
would think that browsing a bookstore is pretty easy. Walk
in the door, find the books that interest you, and browse.
You might be surprised, however, at what Kris and I encounter
when we open the doors for business each day.
Based on our real experiences, here are some suggestions for
how NOT to shop at an independent bookstore:
1. Don’t tell us how much you’re going to miss
Borders.
2. Don’t tell us that you just got a Kindle for your
birthday.
3. Don’t only look for books by James Patterson and
Danielle Steele. Believe it or not there are literally thousands
of good authors, encompassing all genres, who actually write
the books with their names on the covers.
4. Don’t ask for paper and pen to write down the titles
and authors of wonderful books you discovered by browsing
in our bookstore, with the intention of buying them online.
Especially don’t use our high quality (i.e., expensive)
business cards and/or bookmarks to do so.
5. If you must do #4 above, please don’t steal our pens.
6. Don’t use your cell phone’s internet connection
to check online availability and pricing for books you find
here.
7. In fact, don’t use your cell phone at all while browsing
in our bookstore. Your need to be “connected”
at all times doesn’t quite fit in with the ambience
we’re going for (why do people think they have to shout
into cell phones?)
8. Don’t ask us to research a book, of which you don’t
know the full title or the proper spelling of the author’s
name, taking up half of our counter space with your notes
on scraps of paper, and preventing other customers from getting
service, if you don’t intend to buy the book from us.
9. Ditto for phone requests. If you can’t find it yourself
on Amazon, don’t ask us to help you.
10. Don’t pretend to browse when all you really want
is to use our restroom. Just ask – we won’t refuse
your request to answer nature’s call. Just don’t
take any of our books in there with you (the “George
Castanza” syndrome).
11. Don’t take books from our shelves and randomly scatter
them around the bookstore. Unlike the large chain stores,
our talent is our knowledge of books, not our need to pick
up after you.
12. Don’t hide your empty Starbucks containers or banana
peels on our shelves or under our chairs or tables. If you
have trash to dispose of, just ask us where to put it.
Of course, the above represents an extremely small fraction
of our daily experiences. Most are with the wonderful book
readers and book lovers that make owning an independent bookstore
worthwhile and satisfying.
But, someday I’m going to write a book. Retail –
gotta love it! |