During their many years of visiting Sedona, Kris and Joe Neri thought that while New Age and Regional books were well represented, the town needed a good general interest bookstore. They imagined creating a community spot where writers and readers could gather to share ideas and celebrate the written word.

The Well Red Coyote’s Grand Opening was on April 15, 2005, offering a truly diverse and unique selection of books. They also began hosting events Sedona had never seen before…writing workshops, healing seminars, personal growth talks, poetry readings, live music presentations, and many other kinds of author and musician presentations. All always free.

By early 2006, the people of Sedona voted The Well Red Coyote the town’s Best Bookstore in the KUDOS 2006 Reader’s Choice Award. The WRC has since received five such awards, for every year the store has been in business. Read testimonials from some of our customers.

The WRC has now hosted well over 1500 author appearances, with national bestselling authors, such as Diana Gabaldon, David Morrell, J.A. Jance and Alan Jacobson, as well as many Southwestern and Arizona authors, and countless Sedona authors. Check out our Events page for currently scheduled authors and for links to the coming months.

We're a full service, general-interest bookstore. Besides being a great place to browse in person, we do special orders, with hard-to-find titles being our specialty, and mail orders through our Virtual Store. We carry a great selection of regional gift books and local, regional CDs. We also offer a choice selection of Southwestern, Native American and other gift items.

And we sell gift certificates in any amount.

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